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Check Out This Purple Purse

Please note that this is a compensated campaign in collaboration with Allstate Foundation and Latina Bloggers Connect, this post was created and written by me for travelinglatina.com and express my personal views and opinions.

As a travel blogger, I've seen and heard many domestic violence stories that have happened to women of all shapes, colors, religions, etc. That is why I have once again partnered with the folks from Allstate Foundation to raise awareness about domestic violence through their program called Purple Purse.

If you are reading this post and you are telling yourself "I don't know anyone who has suffered domestic violence" then you truly don't know your friends or relatives. Domestic violence affects 1 in 4 women – that’s more women than breast cancer, ovarian cancer and lung cancer combined (American Cancer Society). Most people think only of physical abuse when they consider domestic violence. Yet, financial abuse happens in 98 percent of all cases of domestic violence and is one of the most powerful ways to control a survivor.

Financial abuse is just as effective in controlling an abused victim as a lock and key. If her credit has been ruined, she can’t get an apartment. If her abuser constantly harasses her at work, she can lose her job. And, crushing debt run up by an abuser means it could take a survivor and her children years to fully recover from abuse.

With that, The Allstate Foundation responded by creating Purple Purse – the Foundation’s national symbol for domestic violence and financial abuse to raise awareness and getting people to openly talk about this important issue. Purple Purse was chosen because a purse represents the center of a woman’s financial domain and purple is the national color of domestic violence awareness.

This year The Allstate Foundation is putting the power to raise an unlimited amount of money for the cause directly in the hands of customers. The Allstate Foundation is issuing the Purple Purse Challenge to raise money for 145 nonprofit community partners across the U.S. who provide critical financial empowerment services for domestic violence survivors. The Foundation is encouraging people to open their hearts and their pocketbook and make a contribution to the participating organizations.  Supporters can visit PurplePurse.com starting September 2 to make a donation through October 3.

In addition to community/local contributions raised, The Allstate Foundation is investing more than half a million dollars in the Purple Purse Challenge. The more donations each Community Partner gets, the more Allstate Foundation funding the organization is eligible to receive.

To help bring the program into the forefront, actress Kerry Washington will lend her voice to the cause as an ambassador. She has designed a limited-edition purple purse, which will be distributed to select Allstate employees, select Agency owners and each of the Purple Purse Challenge participants, as well as media, opinion leaders and influencers to help raise awareness.

If you or someone you know needs immediate help, call the National Domestic Violence Hotline at 1-800-799-SAFE (7233) or TTY 1-800-787-3224.


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