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Purple Purse: Pass It On

**This is a compensated campaign in collaboration with Latina Bloggers Connect and The Allstate Foundation**

Every year I choose to participate in a program that raises awareness on a cause that affects the Hispanic community. This year I have joined the Purple Purse campaign sponsored by The Allstate Foundation which is their symbol to raise awareness for domestic violence awareness month in October. The Purple Purse program proudly represents a woman’s way to escape the cycle of abuse by gaining financial independence. Now in its third year, The Allstate Foundation’s Purple Purse campaign has pledged to donate up to $350,000 to the YWCA for programs designed at assisting survivors of domestic violence and other women in need.

According to the National Coalition Against Domestic Violence, one in every four women will experience domestic violence in her lifetime and most of these cases are never reported to the police--that’s more women than breast cancer, ovarian cancer and lung cancer combined.  This is particularly true within the Latino community, where domestic violence is rarely discussed and often under reportedLacking financial knowledge and resources is the number one indicator of whether a domestic violence victim will stay, leave or return to an abusive relationship.

Domestic violence is an issue that impacts millions, but few talk about it. Purple Purse helps people carry on conversations and pass information about domestic violence and financial abuse by placing the power directly into people’s hands with a purple purse. For every purple purse passed through the end of October, The Allstate Foundation will donate $5 to YWCA. We’ll give up to $350,000 for programs aimed to help domestic violence survivors and stop the cycle of abuse.

Taking action against domestic violence is simple - Purple Purse: Pass It On. 1,300 purple purses filled with domestic violence information and facts will be distributed throughout the U.S. Each purse has a goal of being passed between family, friends, community leaders, celebrities, media, and Allstate employees and agents sparking important conversations and raising awareness. The Allstate Foundation will donate $5 each time a purse is passed and checked-in at PurplePurse.com.

If you don’t get your hands on one of the purple purses that are being passed around the country, you can still help by logging onto Facebook.com/PurplePurse and sharing a virtual purple purse.Visit Facebook or PurplePurse.com for more information.

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